#74 of 84 Gatlinburg Things To Do

Village Shoppes – Gatlinburg

Step Off The Parkway and Into The Old World at The Village Shops
Staff Score:
4.5 / 5
The Bottom Line:

Visiting Gatlinburg is always a fun way to spend a few hours or a few days! However, there is one location you simply can’t skip over if you want to truly experience all the area has to offer and that is The Village. Here, you can enjoy unique shops and delicious eateries all cleverly hidden away in the heart of Gatlinburg. 

- The SmokyMountains.com Local Expert Team

Located just past traffic light #6 in the heart of Gatlinburg, TN, is The Village Shops, one of the area’s most memorable shopping experiences. Here, you will find 27 separate, unique shops and eateries set in an interesting European village atmosphere. The abundant landscaping and brick pathways, along with the bubbling fountains situated throughout the space ensure a tranquil escape from the hustle and bustle of the Parkway.

This little haven is tucked neatly away from the traffic and features specialty shops, galleries, clothiers, eateries, and more, all offering a respite from the cookie-cutter type of retailers that are often seen in tourist locations.  Whether you are trying to find just the right item to remember your trip or you want to enjoy a refreshing drink or delicious treat, you will find something to offer in The Village. Simply check out a Village directory located right by the distinctive brick archway to learn all of the 27 featured establishments.

The Village came about when two families purchased the area where the Village now stands back in 1965. The two families researched through various travels to gain inspiration for the construction of the space. After touring old churches, historic buildings, and more, and seeing that many of them were being demolished, they began acquiring unique materials to use at The Village, such as thick roofing slates, antique trim moldings, gas lighting fixtures, heavy carved doors, and handmade bricks.

The materials they acquired along with their travels all inspired the Old World to look that you see today. Visiting The Village allows you to step back in time and enjoy a bit of relaxation in the midst of the craziness of Gatlinburg. The variety of stores found at The Village is as unique as the architectural structures that house them.

The Day Hiker is one specialty shop you want to stop in if you plan on taking a hike at any point during your visit to the Smoky Mountains. Here, you can purchase trekking poles, hiking staff, maps, daypacks, trail guides, and more.

Another interesting stop that’s part of The Village is The Honey Pot. At this quaint shop, you will find handmade pottery including pitchers, vases, and lamps. There are also items for the garden, chimes, flags, and mushrooms. The Honey Pot also features a variety of home decor and kitchen items.

If your vacation is wearing you out or bringing you down, and you need a pick-me-up, a visit to Like According to Jake located in The Village will fit the bill. Here, the motto is “Life is not perfect. Life is not easy. Life is good.” This shop features a variety of items geared toward spreading the power of optimism, cheerfulness, and positivity. They proudly carry Good Genuine Neighborhood Shop and Life is Good Apparel for both pets and humans.

If you have little ones, are buying for little ones, or simply are young at heart, you must stop in and see Cartoons & Toys where they are “toy crazy.” This store features the largest collection of Groovy Girls, Darda Race Sets, Hello Kitty, John Deere, Wooden Puzzles, Classic Pedal Cars, and Thomas the Train in the area. They also proudly offer the famous “Tennessee Popgun,” as well as many, many other fun items.

In addition to the many shops, you can also enjoy some tasty treats when visiting The Village. One such stop is Maddi Mae’s Cafe & Creamy. Here, you can not only get some of the most delicious ice cream (rumored to be the best in town), but you can also enjoy some coffee, either hot or cold, that was locally roasted in Maryville, TN.

Insider Tips:
-In addition to specialty foods like cheeses and virgin olive oils, you can also find gourmet popcorn, spices, and peppers of all sorts in various stores through The Village.
-The Village is uniquely constructed to offer plenty of benches providing rest areas near the fountains to refresh yourself throughout your visit.
-The Village in Gatlinburg is just a short drive from Asheville, Cherokee, Sevierville, and Pigeon Forge.