#71 of 76 Pigeon Forge Things To Do

Mountain Mile General Store

The Mountain Mile General Store - Souvenirs and Gift Items with Smoky Mountain Flair
Staff Score:
4.5 / 5
The Bottom Line:

The Mountain Mile General Store is your go-to stop for gifts, souvenirs, and Great Smoky Mountains-themed home decor. You'll find tasteful sweatshirts and tees, throw pillows, and a huge variety of other home items and souvenirs for everyone in the family. 

- The SmokyMountains.com Local Expert Team

Located in an upscale shopping area in the heart of Pigeon Forge, the Mountain Mile is hard to beat when it comes to Smoky Mountain-themed hats, shirts, and other gift items. You’ll also find a huge array of down-home home decor items, from adorably on-point signs to Jeep-themed merchandise. This is the spot for classier-than-usual, high-quality souvenirs, and practically everyone will be able to find something that fits their style.

When you first walk in, you’ll be greeted by beautifully-designed displays that make you want to take time to explore. The large storefront feels cozy but not crowded. A well-organized, cohesive feel predominates–a breath of fresh air compared to many similar gift shops. Separate areas for kitchen goods, apparel, and home decor make it easy to shop for what interests you the most. For a less-souvenir-like gift for a friend or treasure to take home, opt for a piece of wall art to complement your existing decor, a set of slightly sarcastic tea towels that’ll make you smile every time you dry your hands or a set of throw pillows that’ll add a little cozy to your living room while reminding you of your Smoky Mountains retreat.

You’ll also find brand-name merchandise from companies like Coca-Cola, Jeep, and SockDaddy, among others. There’s truly something for everyone here, from the youngest members of the family to the oldest. An entire wall of shirts and sweatshirts makes it easy to sort through the apparel offerings, and a wide variety of sizes are available, so you’ll be able to find a Great Smoky Mountains sweatshirt or tee for practically everyone on your list.

Expect warm, friendly customer service by attentive employees who are available to help–but who don’t, thankfully, follow you around the store as you shop. This is the type of shop that invites you to come in, wander, and stay awhile, whether you’re into vintage Coca-Cola paraphernalia, artsy coffee mugs, or Mountain Mile teddy bears for the kids. If you don’t want to spend time hopping through all of Pigeon Forge’s gift shops to explore their offerings, this is your one-stop-shop alternative.

The Mountain Mile General Store is located in a new development near the Pigeon Forge Outlets just off Teaster Drive. It’s within easy access of a huge variety of eateries, coffee shops, and sweet shops, including Cinnaholic and the Coffee Armory in the same building–and all are within easy access of Pigeon Forge’s top attractions, making it a no-brainer for a quick rest-and-refuel stop during your vacation.

Insider Tips: 
– Planning to bring back souvenirs for your family and friends? Stop by the Mountain Mile General Store with a list of gift recipients, and you’ll have no trouble finding something for everyone.
– You’ll find plenty of parking here all day long, but double-check the hours before you stop by; regular hours vary somewhat, and at the time of this writing, aren’t listed online.