#98 of 109 Asheville Things To Do

NOC Asheville

NOC Asheville - One Stop Shop for Outdoor Gear and Guided Tours
Written by: Vicky Reddish
Staff Score:
4 / 5
The Bottom Line:

NOC Asheville caters to the outdoor enthusiast community. The store has gear for travelers who forgot an essential item, and the staff work as guided tour concierges. From hiking to white water kayaking, the local team here knows what you’ll need and who you want to go with.

- The SmokyMountains.com Local Expert Team

NOC Asheville serves the outdoor enthusiast community by supplying essential gear and securing guided tours. From group hikes to white water kayaking trips, this team here knows what gear you’ll need and who you want to lead your group.

The gear at NOC Asheville includes both essential outdoor items and casual apparel. High-quality hiking boots and detailed local maps are across from handbags and baby bibs, and nearly all of these items are from high-quality brands that the outdoor community knows. Sorel, Arcteryx, The North Face, Patagonia, Chaco, and Olukai are a few of the well-known brands that have built their reputation on quality.

All of these items are sold in a 1,000-square-foot facility that’s LEED-certified, so you can feel good knowing the store you’re shopping in is environmentally responsible.

The tour options cover nearly every sort of outdoor adventure that’s offered in the surrounding mountains. The employees can assist with selecting guided hiking, whitewater kayaking, river rafting, mountain biking and ziplining tours, all of which can vary in duration and level of expertise required. These are mostly offered by other businesses, but working with so many tour operators makes it easy to help customers find the perfect outing for their group.

When you’re getting ready for an adventure, NOC Asheville is the place to shop for gear and guidance. They’ll help you get the gear and guidance you need to have a great time, and you can pick up a new outfit for wearing to dinner afterward, too.

A few of our favorite items at AOC Asheville include:

Guided Tours
While the retail store is impressive in its own right, the guided tour bookings are what really set AOC Asheville apart from a standard store. Talk with one of the knowledgeable employees about what you’d like to do, and they’ll know the perfect guided adventure to recommend.

Local Maps
Although maps aren’t much used now because of cell phones, make sure you have a map anytime you’re headed where cell signal might not reach. This is an especially good place to pick up one, as the maps are detailed and the staff can point out favorite local places for you to personally mark.

Hiking Boots
Don’t have a great set of footwear? Pick up a new pair of hiking boots before you head out, and you’ll have something to protect your feet from dirt, mud, rocks and whatever else you might climb over. The brands of hiking boots offered provide a good combination of support, protection and traction.


Insider Tip: 
Looking for advice? Stop in during mid-morning for the best chance of talking at length with an employee. If you catch them after the initial rush of day-adventurers and before lunch-hour shoppers, the employees will have a little extra time to spend with you. They’re always happy to talk, but sometimes the store can be busy.