2016 Gatlinburg Wildfire Statistics

The SmokyMountains.com research team recently completed an exhaustive survey of the general public and potential visitor segments to measure the impact of the Gatlinburg Wildfire on visitor sentiment, likelihood, and perception.

With over 2, likely visitors from Tennessee and the surrounding states surveyed, a few pieces of data stand out:

  • .% of people surveyed indicated they are less likely to visit Gatlinburg and the surrounding areas
  • The vast majority of people surveyed (.4%) inaccurately believe that over % of downtown Gatlinburg was destroyed
  • A shocking .3% of Tennessee Residents believe that over % of downtown Gatlinburg was destroyed in the Gatlinburg wildfire
  • Even though less than 3% of the Great Smoky Mountains National Park was destroyed by the wildfire, .4% believe that over % of the National Park burned down
  • The fire does not seem to impact the perceived risk of visiting Gatlinburg or the Great Smoky Mountains National Park

GATLINBURG WILDFIRE STATISTICS SURVEY RESULTS

 

Does the wildfire in Gatlinburg impact your likelihood of visiting Gatlinburg and the Smoky Mountains area in the next months?

Visitors less likely after Gatlinburg Wild Fire? Study Sample Size: Likely Visitors Study Sample Location: Southern States; United States Study Completion Date: //

During the November Smoky Mountains wildfire, was at least % of downtown Gatlinburg, TN destroyed?

Did downtown Gatlinburg burn down Study Sample Size: 1, Likely Visitors Study Sample Location: Tennessee Residents; United States Study Completion Date: //

During the November Smoky Mountains wildfire, how much of downtown Gatlinburg, TN was destroyed?

How much of downtown gatlinburg burned Study Sample Size: 1, Likely Visitors Study Sample Location: Tennessee Residents; United States Study Completion Date: //

In the Smoky Mountain Wildfire, was over % of the Great Smoky Mountains National Park destroyed?

Did the Gatlinburg Wildfire Destroy the Smoky Mountains National Park Study Sample Size: Likely Visitors Study Sample Location: United States Study Completion Date: //

In the Smoky Mountain Wildfire, what percentage of the Great Smoky Mountains National Park was destroyed?

What percent of the Great Smoky Mountains National Park burned in the Gatlinburg Wildfire? Study Sample Size: Likely Visitors Study Sample Location: United States Study Completion Date: //

How does the Gatlinburg Wildfire impact your perception of visitor risk in Gatlinburg and the Smoky Mountains?

Is Gatlinburg or the Smoky Mountains dangerous to visit? Study Sample Size: Likely Visitors Study Sample Location: Tennessee Residents; United States Study Completion Date: //

Did people die in the Gatlinburg Wildfire?

Did Gatlinburg Wildfire Deaths Occur Study Sample Size: Study Sample Location: Southern States; United States Study Completion Date: //

How many people died in the Gatlinburg Wildfire?

How many people died in the Gatlinburg Wildfire? Study Sample Size: Likely Visitors Study Sample Location: Southern States; United States Study Completion Date: //

Survey Methodology:

SmokyMountains.com and its research team makes use of a tool that uses inferred demographic and location information to employ stratified sampling by distributing the surveys based on the targeted audience. The tools infers demographic data through respondents' browsing history (e.g., infer geography from IP address), then matches them against existing government statistical data. Also, the tool uses post-stratification weighting to compensate for sample deficiencies to remove bias among the survey sample. This gives a more accurate result with lower root mean square error (RMSE) which also makes the results better represent the Current Population Survey (CPS).